The Extreme Male Brain?” Incrementum and the Rhetorical Gendering of Autism.” Disability Studies Quarterly 31.3 (2011)web, special issue on Rhetoric and Disability.

“How to Do Neurorhetorics: A Tutorial.” Itinerations February, 2013. Screencast. Online:

“What are Neurorhetorics?” Rhetoric Society Quarterly, special issue on NeuroRhetorics, 40.5 (2010): 405-410. PDF


“Rhetoric and the Neurosciences: Engagement and Exploration.” (Co-authors, David Gruber, Lisa Keränen, John M. McKenzie, and Matt Morris). POROI: Project on Rhetoric of Inquiry 7.1 (2011). Online:

In collaboration with scholars at the Center for Cognitive Neuroscience, I conduct research into the rhetorical shapings of neuroscience findings.Team members include Gregory Appelbaum in the Department of Psychiatry and Behavioral Sciences at Duke University,  Jim Moody in the Department of Sociology at Duke, Scott Huettel in the Center for Cognitive Neuroscience at Duke, and Duke undergraduate student Elizabeth Beam. Our research examines how rhetoric and neuroscience intersect in contemporary discourse.

Our research so far has resulted in the following publications:

“This is Your Brain on Rhetoric”: Research Directions for NeuroRhetorics.”(co-author, L. Gregory Appelbaum), Rhetoric Society Quarterly, special issue on NeuroRhetorics, 40.5 (2010): 411-437. Download full text.

“Mapping the Semantic Structure of Cognitive Neuroscience.” (co-authors Elizabeth Beam, Scott Huettel, James Moody, and L. Gregory Appelbaum). Journal of Cognitive Neuroscience (preprint ahead of publication, March, 2014). Download full text.

Current research projects examine the rhetorical effects of scientific abstracts in neuroscience publications. In “Mapping the Intrinsic Structure of Cognitive Neuroscience,” we are pursuing a quantitative (coding) assessment of the rhetorical language used in recent peer-reviewed neuroscience journals. In this work we make use of social networking analyses to investigate the relationship between theoretical, anatomical, and descriptive language in abstracts for social and cognitive neuroscience articles that use fMRI methods.

We have also won a Duke Institute for Brain Sciences (DIBS) Research Incubator Award for “Mapping the Semantic Structure of Neuroscience.” July 1, 2013-June 30, 2015. With Greg Appelbaum (Psychiatry and Behavioral Sciences, Duke University); Scott Huettel (Psychology and Neuroscience, Duke University); Moody (Sociology, Duke University); Alex Rosenberg (Philosophy, Duke University); and Angela Zoss (Duke University Libraries). $25,000 award to develop and apply quantitative methods for synthesizing neuroscience literature. Role: Expert on discourse analysis and rhetoric; conceptualizing project methodology and interpretation of results.


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s